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The Sad Truth About Web Site Traffic Numbers!
Lets suppose you want to turn your internet income stream into a full time income replacement. What type of website traffic and numbers do you need to do this?
What are realistic traffic numbers you can expect and need to accomplish this?
What can you do to improve your website numbers?
Lets be conservative in all our numbers and don't worry I will do the math for you. So if you want to replace $30,000 (a moderate income by todays standards) a year income with affiliate sales how will this have to work? From what I have seen so far the average return on an affiliate sale is $10 to $20. So lets take a mid point of $15.00. |
This means that to make $30k in a year we would have to sell 2000 affiliate products in a year ( 30000/15=2000).
2000 is not a huge number considering all the people on the net. Now we break this down to the number of sales per day. 2000/365=5.5 or 6 sales per day. Again sounds reasonable. Now comes the sad truth!
If a new website translates .1% to 1% of traffic into sales that means we need 1000 to 100 visitors to make a sale or (6 x 1000 = 6000) visitors a day to make our 6 sales a day. If our website is good at returning sales perhaps the 600 visitors would be closer to our requirements.
What does this mean? Lets suppose we are using Pay Per Click Advertising on Google to drive traffic to our new website. If we chose low cost key words at $.10 a click our costs will be $60.00 to $600.00 to get all the traffic we need to generate our 6 sales to make our income. But wait we now have paid out $60.00 to get $90.00 worth of business (best case scenario 600 visitors) We are ahead of the game but not making our living.
As long as we are ahead of the game PPC is valid but it should not be our only focus. We need to optimize our website so it ranks well for free searches of our targeted keywords. This will boost our traffic at no cost to us.
This also means that each visitor to our website is valuable and we should give them the best experience possible so that they wish to return. If at all possible we should get their name and email address so that we can contact them again with product offers.
It also means that external links to our site should be considered very valuable since they will bring more customers our way.
Don't be fooled by the numbers of website traffic and don't be dissuaded by them either. You will need a lot of visits to make a steady income but this is possible with the right techniques.
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