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Archive for September 11th, 2009

Genealogy Software Buying Tips

Friday, September 11th, 2009

Genealogy used to be a very serious study, where academics researched past family trees and filed endless papers and scripts. Genealogy software can be a valuable and fun addition to your genealogy project. With the software, you can create magnificent displays of your family heritage and even create multi-media presentations. But, how do you select the genealogy software that is best for you and your needs?

There are nearly 50 different genealogy software programs available on the market, with many of them being quite similar in what they offer and in the price you will pay to purchase them. Therefore, the first step in narrowing down your search is to determine which ones are compatible with your operating system. Failure to purchase a genealogy software program that works with your computer system will only lead to disappointment, frustration, and wasted money.

Your personal needs should also be taken under consideration when selecting a genealogy software program. For example, you may need software that is available in your language if your primary language is not English. Or, you might need software that is compatible with a screen reader if you have vision problems. If you have a physical disability, on the other hand, you might need software that allows you to enter data with keystrokes rather than with a mouse. Consider your unique needs and narrow your choices down even further from there.

Of course, you also need to determine what you will be using the software for. If you are interested in creating a family web page or creating a family history book, you will need genealogy software that is capable of supporting these types of creations. Or, you might want to add audio, photos, or video to the information you are creating and saving. The software you select, therefore, must be compatible with the programs you will be using for your photographs or for your video or audio clips.

All the “bells and whistles” of a genealogy software program will mean nothing if you aren’t comfortable using them! So, before you go out and purchase a program that does all sorts of wonderful and exciting things, make sure you are prepared to learn how to do them. Decide how willing and capable you are to sit down and learn about all of the special features offered by your genealogy software. If you know you won’t be able to take full advantage of them, save yourself the time, frustration, and money by purchasing a more basic software program.

Ways To Make Traffic Exchanges Work For You

Friday, September 11th, 2009

There is no doubt traffic exchanges can provide you with lots of extra free traffic, and if you use the right strategies you can turn those start page hits into high quality targeted visitors. Many people think of traffic exchanges as non qualified traffic that you have to sit in front of your computer several hours a day to get. Of course this is not true. You can buy credits and get traffic without ever lifting a finger to get it. If you do not have any money to buy credits you can join the affiliate program most of them offer and earn credits enrolling new members. Regardless of how you earn your traffic credits the key to making traffic exchanges work is the web pages you advertise.

Think about this. You may or may not be surfing to earn credits, but there are people who are looking at ads all day long and if you want to get their attention you need to do it quickly. So you need to design a web page that will capture their attention. Landing pages are the best way to capture their attention. Don’t just advertise your website or affiliate sales pages. Everyone is doing that. By creating a landing page you get to be unique and can concentrate on features and benefits to put on your page. Capture names and email addresses first. This is really a goal in all of your advertising. The more you get in tune with this type of thinking the more professional your landing page will become.

Think of your landing page as a squeeze page. By combining a landing page with a lead capture form you are utilizing traffic exchanges to the fullest. To get people to fill out the form offer a free report or something that would make them want to give you their contact information. Again try and think in terms of what the person viewing your offer is thinking. Do not run one ad and stop. Create multiple versions of each ad with different titles and descriptions. Check which ones are drawing the most attention and then create more versions of those. One of the ways to make traffic exchanges work for you is to create a lot of effective ads.