Knowledge For SEO Resellers
♫ Monday, September 26th, 2011
You need to be good at sales and marketing. And most people who are good at sales and marketing are not that great at SEO. No offense, but they are very very different skill sets. This is why the SEO reseller model is really sensible for many people. If you have good contacts, or better yet, already have customers who buy technology-related products from you, then you can sell them search engine optimization. Web design shops, agencies and PR teams are great for reselling SEO. Why? Because they have complimentary products and industry contacts. This is a huge head-start. Not to say that you can’t build a search engine optimization business from the ground-up. You can. It is just much harder.
Smart business people know what they are really good at and what needs to be outsourced. If you are great at technology, can build a dashboard and pull data via APIs, perhaps you don’t need an SEO reseller program. But if you can market and sell, then you should think about off-loading the delivery work involved with search engine optimization.
