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Posts Tagged ‘Website’

How to Use a Traffic Exchange Program to Promote Your Business

Friday, January 7th, 2011

Traffic exchanges are just one of the many methods of driving more traffic to your website. Here’s how it works. In most cases you sign up for free (and you can upgrade at any time should you decide to do so). Many of the traffic exhanges offer you free credits to get started. Your first step is to advertise the web site that you are trying to get traffic to. So, you will publish a short compelling text and which invites masses to click on your link and then you’ll post this.

Next, you need to get this site circulated and in order to do that, you need to start getting credits. How do you get credits? By clicking on the other posted ads in the traffic exchange program. Each time you click on an advertisement and remain there for a specified amount of time (usually around 15 seconds), you will earn credits. The more credits you earn, the more visible you will be to the other members of the site.

A traffic exchange is really similar to any simple exchange of benefits. Besides exchanging traffic through the traffic exchange programs, you can also interact with other web site owners. While browsing other sites, you will most likely come across sites that complement yours. At this point, you can contact the webmaster or owner of a website you’re interested in and can arrange to exchange links as well, which ads to your site ranking.

There is something that you do want to avoid. Do not use traffic exchanges if you have Google Adsense on the page that you are advertising on the traffic exchange. Google Adsense does not permit this. However, you can use a lead capture page in the traffic exchange which then forwards to your Google Adsense page. This is a good way to get the leads and traffic to your site.

Traffic exchange is an easy way to generate more traffic to your site. This can be considered a more pro-active way of pursuing traffic, since the amount of visits to your site depends on the number of websites you also surf through. If your internet site is new, traffic exchanges can be an highly effective method to get traffic – it is more or less foolproof. Each Traffic exchange program differs but they all offer you the chance to make sure that traffic is getting to your site.

Pros and Cons of Reciprocal Links

Saturday, August 21st, 2010

When you know you have a great website or product to offer you want the world to know about it too. You could spend a lot of money advertising but in the long run this may cost you more money than you make. Alternatively, you could consider reciprocal links to other related websites. This could boost traffic to your website and the links will also increase your popularity with the search engines.

The advantages of reciprocal links outweigh the disadvantages for several reasons. When you link to another website it allows their traffic to click onto your website which increases your traffic.

When you use reciprocal links, their traffic can become your traffic and you do not face any advertising bills. Reciprocal links can be a great idea for those who are just starting out in their own business or website online and can’t really afford to pay out a lot on advertising until they get more traffic to their site.

The main disadvantage of reciprocal links is that you share everything, including the customers. By placing links to other websites on your site, you are encouraging them to visit these other sites. So, while you may be getting increased traffic, you may experience reduced sales as visitors navigate away to other websites.

You may also need to watch out for reciprocal link scams. You may have seen emails from people requesting to exchange links to your website. Sometimes, these are legitimate, but often they are not and the link to your website may end up on a non-searchable site with a bunch of other links.

This brings us to the point that the value of reciprocal links depends very much on the site where your link appears. If it is on a popular website with plenty traffic and a good search engine ranking, then a reciprocal link is well worth it. However, a reciprocal link is worthless if it appears on some obscure website that receives few visitors.

The benefits of reciprocal links for your website will depend very much on your own circumstances and the quality of links you can find. If you are just starting out and are receiving few visitors to your website, some good reciprocal links could help kick start your website. However, if you are already well-established there may be better advertising and marketing options available to you.